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| This award is open to any investment fund manager, dealer, bank, insurance or integrated firm that has produced an exceptional marketing initiative. This award is not open to industry suppliers/vendors. All firms or individuals can apply.
You must submit to win. Entry Period is now open. 2009 Submission Period is June 2009 to September 30, 2009. - EXTENDED TO OCTOBER 15, 2009 |
| Awards Process/Criteria |
The objective of the Canadian Investment Marketing Awards is to recognize excellence and "great marketing" within the growing and maturing Canadian investment industry. Judges will measure marketing excellence by considering:
- Did the marketing program/campaign/initiative set out a strategy and/or objectives?
- Were measures set forth at the beginning to outline what was to be accomplished?
- Did market research contribute to the strategy, execution or any aspect of the marketing program?
- Execution: Were all of the elements in the program cohesive and did they contribute to the objectives and results?
- Innovation: were there aspects of the marketing program which demonstrated innovation?
- Were results measured (qualitative and/or quantitative) and what results were achieved versus the objectives set?
Participating firms are invited to submit a maximum of three examples of great marketing launched from March 1, 2008 to August 1, 2009. Please use the submission form provided. Judges select the top three submissions for excellent marketing from amongst the industry and reserve the right to pick one that deserves to be selected as #1 in the industry.
This award is voted upon by a senior jury and is chosen from your submissions. Jury will take organization size into account during review.
An administration fee of $200 (plus GST) will be applied to each submission. Firms may submit any number of total submissions. |
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The competition is closed for the 2009 awards. Please come back to this space for the 2010 awards. Thank-you for your interest.
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