| What is the Canadian Investment Guide? |
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Published by Investment Executive in conjunction with The Canadian Investment
Awards, the annual Canadian Investment Guide is a unique consumer
publication based on the extensive research and analysis compiled for the CIA
Awards by a committee of industry experts – coupled with insightful articles
from Investment Executive’s best writers and editors.
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| The CIA experts using set criteria, and working with data collected
by Morningstar identify top performers in various categories, including best
investment products, service, marketing, education, community investment, etc.
Investment Executive’s experienced team puts those results into context with
articles designed to help consumers identify the trends and products that will
propel their portfolios forward. |
| The Canadian Investment Guide is also designed to help financial
advisors educate their clients on the importance of developing and sticking to
a long-term investment strategy and the Guide will support the importance of
using a financial advisor. |
| Audience? |
| This Guide is intended for middle-market consumers with a minimum
portfolio of $75,000. |
| Content |
| Minimum 100 pages (96 + cover) perfect bound. |
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The Guide focuses on CIA awards and the investment outlook for selected award
categories. It covers a range of areas of interest to investors and
focus is on educating the consumer and long-term investing. |
| Why the Need for This Guide? |
| Consumers are disillusioned with investment products in their quest
for "sexier" options and higher short-term returns. While there are many new
products, such as hedge funds and income trusts that deserve investors’
consideration, the Guide will also counsel a return to basics for the largest
proportion of their portfolios. By partnering with the CIA awards, we can
utilize the research and analysis to produce unique content not only for the
consumer but for their advisor as well. |
| Advertising Rates: |
| Please contact us for advertising rates or
download spec sheet. |
| Distribution: |
| 125,000 + copies per issue: |
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50,000 to stockbrokers and financial planners through Investment Executive
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25,000 on newsstands.
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Plus advisors, along with banks and other financial
institutions distribute approximately 50,000 to educate their clients
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| Unit Costs |
| Please contact us for unit costs or
download spec sheet. |
| Launch: |
| Magazine launches each year at the CIA Awards Gala to industry and
media. |
| On newsstands and available to subscribers and advisors for
holidays, year-end statements, etc. immediately afer event. |
| Available to subscribers and advisors by early December
for holidays, year-end statements, etc. |
| For information on advertising opportunities or ordering copies: |
| info@investmentawards.com |
| 416-703-8674 x 288 |
